Your customer journey includes multiple communication touch points during the pre-pruchase, purchase, and post-purchase stages
Journey mapping lets you visualize your customer journey so you can plan out interactions between your brand and your customer
To do journey mapping, define your goals, define customer goals, assess what’s not working in your current journey and test your hypotheses
Know your goals and those of your customers, be familiar with your current customer journey stages, act like a customer, talk to your customers and research your competitors
A scientist who writes about her daily experiences. Most are drafts but some are publicly shared, like this one you just read.