No matter how great your product is, customer services can help sell it and attract more customers Provide great customer service by making communication and connection easy for customers, responding to them quickly, treating employees well and listening to feedback You can use apps to help you manage and respond…
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Appeal to searchers and search engines with SEO
SEO means making small changes to your website so it’s more likely to show up in people’s organic search results The 3 main pieces of a search result are the webpage title, description, and URL You should make your site crawlable for search engines and appealing to people doing searchers…
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Choosing your website’s domain name and host
When choosing a domain name, pick something relatively short and simple that describes your business and is easy for potential customers to search and find A hosting provider is a company that provides space for your website on their servers, and access to the internet so people can get to…
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Picture This_ Website images worth a thousand words
Your business website should be dressed for success with attractive high resolution images Your images can quickly communicate vital information about your company and products to site visitors Your images should be clear owned by you, in the right sizes, and in their right formats Sarah Nyanchera NyakeriA scientist who…
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Tips for Building a successful website
Your website is where people can find information about your websites learn about your brand, and make purchases Your website should help you satisfy your customers need and reach your business goals like driving sales, raising awareness, and collecting leads Your websites should be consistent in language and style and…
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See-think-Do_ Hit Every Type of Customer Intent
Not every customer is ready to buy immediately. Customise your marketing accordingly The 3 Types of customer intent are See Think and Do You should optimize your marketing and content for each type of intent Sarah Nyanchera NyakeriA scientist who writes about her daily experiences. Most are drafts but some…
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Make it personal using personas in your marketing
Personas are fictional profiles that represent different groups within your target audience They help your marketing to be non-generic and to connect with your audience on a personal level To create personas, interview your audience, group similar types together, create group profiles and build journey and empathy maps Define Your…
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Why women go for the “ugly guy’ 2
We are not going to talk about ugly men in quotes pretending we don’t deem them ugly. Why women go for the ‘ugly guy’ 1 We all tend to go for people whom we have things in common with. You can stop reading and go about your business now. If…
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why women pick the ‘ugly guy’ 1
Have you ever met someone who was really good looking but 5 minutes in, you are no longer attracted to them? Qualities women look for It happens to me, like all the time, simply because I am really quick to figure out people by simple cues. But that’s just me.…
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Use Video content to create a community: VideO marketing
Use Video content to create a community Video content is about increasing brand affinity and creating brand affinity and creating conversations with your content with your target audience You can create compelling content by finding themes that your audience is interested in By engaging with your audience and asking for…
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